Using OneNote to create a content calendar – Microsoft 365

2023-04-23 09:38| 来源: 网络整理| 查看: 265

What is a digital content calendar?

A content calendar is also known as an editorial calendar. It’s a schedule of when and where you intend to publish content online. This can help you keep track of upcoming posts, updates to your status or existing content, and planned activity.

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Think of your content calendar as a very detailed, organized planner that’s only for the online output for yourself, your business, or your clients. If publishing content is more of a personal hobby, you may not need to spend time creating a calendar that details promotional posts and status updates. But if you’re building a brand, running a business, or representing a client, this organizational tool is crucial.

“Being able to see your marketing strategy a few months at a time can help you make sure you’re not posting too much, too little, or accidentally duplicating content.”

A digital content calendar can do a few things for you, your brand, or your business:

Ensures completion. Think of your calendar as a giant to do list. It helps to make sure that your content-related tasks are happening on schedule and helps to keep you and your team organized so nothing is left behind or forgotten. Enables collaboration. If you work with a team to create content for a business or a client, having a shared editorial calendar can keep everyone on the same page. It’s a calendar that functions as a project management tool. Emphasizes the big picture. A content calendar can make your social media or website feel more tangible. You can see how projects overlap and when deadlines are approaching in a way that may be easier for visual leaners to understand. Being able to see your marketing strategy a few months at a time can help you to make sure you’re not posting too much, too little, or accidentally duplicating content. It also allows you to plan for upcoming events by being able to see them well in advance, especially if you or your business are planning promotional content. Why is OneNote ideal for creating an editorial calendar?

Microsoft OneNote is a digital notebook that helps you to stay organized and collaborate in real time. Its helpful features lend themselves to creating an editorial calendar for published content:

Data organization. OneNote’s organization features are its hallmark. Start a notebook and create more room by dividing it into sections and pages to help organize your thoughts and plan your content. Use tags to find what you’re looking for and keep your data organized. Customization. Turn your notebooks into whatever you need them to be. Download templates to suit your needs and revise your notes with annotations as you think of them. Clip images and articles for reference and match them with your content as needed. Collaboration. Share your notebooks with your team and create a perfect digital content calendar together. Tips for creating and managing a digital content calendar with OneNote

Your editorial calendar for your brand’s content is a way for you to stay on top of all the content you’re planning to create and publish across various channels. This can be a lot of information to organize and stay on top of, and OneNote is just the program to help you do it.

Use a calendar

Since you’re creating a calendar for posting content, using a calendar in OneNote to help you keep track of upcoming posts can be a big help. You can use as many as you like, and a good idea might be a master calendar as well as targeted ones for specific channels. You can create your own calendar template in OneNote or set a blank calendar image as a background. This can help you visualize when things are happening and keep you on track.

Consider your platforms

When you’re building a brand or working for a client, your goal is to put your content in front of as big an audience as possible. This means multiple channels. You’ll post to your own site as well as social channels, and each one may have a different audience.

OneNote’s organizational capabilities lets you create multiple pages within its notebooks to keep track of links, graphics, and copy, as well as any specifics related to a campaign. Create different pages for each channel or for each post, whichever makes the most sense to you and your organization.

Some the information that should be included for each of your posts includes:

Platformed used Date and time your post will go live Any links, graphics, or copy

If you’re using a calendar to keep track of all the content you have on deck, a spreadsheet can help you plan all the details. Thankfully, OneNote is flexible enough that you can use a spreadsheet and a calendar to organize your information.

A digital content calendar allows you to plan your marketing initiatives and see how they build on each other. It helps you stay organized, avoid duplicate content, and stay relevant with your audience by engaging with them via multiple channels. Using a versatile tool like Microsoft OneNote to create your editorial calendar is a great way to organize your posts and collaborate with your team so that your brand’s content is seen and appreciated.

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